Category Archives: Plant Based Foods

Plant Based Egg Poaches Big Pots

The egg has been a controversial orb for decades. Should we eat them daily, eliminate the yolk, or never poach one again? Recent debate over the newest round of U.S. Dietary Guidelines has people rehashing breakfast again.

A small group of plant-based inventors on the West coast are sidestepping the issue entirely—but not without homage to a classic American meal. Dubbed Just Scramble, the product is a plant protein prototype created by three chefs under the umbrella of Hampton Creek, a small tech company who produced Just Mayo, an eggless alternative to Hellman’s and other popular brands.

The firm has raised nearly $30 million from investors who include Bill Gates, Yahoo co-founder Jerry Yang, and Asian entrepreneur Li Ka-shing. According to the Washington Post, “this eggless innovation is being designed to compete against and even outperform the humble egg.”