Program Details Just 1 Thing (at a time) 4 Health

Overview

The subscription consists of a series of emails, delivered semi-weekly, (Wednesday and Saturday), inviting the subscriber to learn about “Just 1 Thing” the host doctor believes is important to preventing and reversing chronic disease. The doctor will invite the reader to start a new habit that will shift their lifestyle towards the one that medical science is proving will prevent and revers chronic diseases.

  • All topics are congruent with the principles of a whole-foods, plant based lifestyle.
  • All topics are hosted by board-certified doctors

Components of each email:

  • A 3- to 5-minute video featuring the host doctor
  • Information, and links to additional information regarding the specific topic, that empower the reader to change “Just 1 Thing” in their lifestyle
  • In depth information about the host and their clinical work
  • The host’s favorite recipes
  • The host’s favorite tips regarding creating new habits and lifestyle change
  • Invitation to join the host’s email list, blog, newsletter, etc., and gifts if applicable
  • Links to the host’s professional website
  • Links to the host’s relevant upcoming events
  • Other information relevant to the topic provided by the Just 1 Thing project producers
  • Host’s profile

Host’s video

  • A 3- to 5-minute video featuring the host doctor
  • Introduce the topic with a hook for the viewer to get engaged
  • A brief self-introduction (there is an entire section in the email for more in-depth information and an invitation to engage your services)
  • Why your passionate about the plant-based lifestyle and what got you hooked
  • Explanations of why the host doctor believes the topic to be important
     The what, why and how of the topic
     The scientific research on the topic
  • An invitation for a specific change in lifestyle / habits (i.e. eat more fiber)
     What the new habit will look like, (i.e. how to find more fiber, eat steel cut oats for breakfast)
     What probable benefits the new habit will create in how the viewer will feel and the impact on their body, perhaps including references to relevant studies (links also provided in the body of the email)
  • A brief story or two about patient cases
  • An invitation to engage with the resources provided in the email
  • Conclusion, with a simple challenge to change the habit and to work with an accountability partner

Other Resources

  • 3 other videos hosted on YouTube.com, Ted Talks, expert sites and other sources, specific regarding the featured topic
  • May include 1 in-depth video featuring the host’s work
    • Documentaries
    • Research by the host and other experts
    • Books by the host and other experts
    • Articles by the host and other experts
  • Organizations for education and support

Host’s profile

  • May be brief text and links to information hosted on other platforms including websites and social media
  • May include a photo
  • Practice logo
  • Contact information for appointments