Would you like your plants poached or fried this morning?
That question may be up sooner than we think. Earlier this month I posted a blog about Hampton Creek, a San Francisco start up backed by Bill Gates and other luminaries that created Just Scramble, a plant based egg substitute.
This week, news of massive egg shortages in the fallout of avian flu has corporate food giants knocking down that company’s doors. As much as one third of U.S. egg production is broken down for use in thousands of products from hotdog buns to pancake mix.
At least a dozen companies, including McDonald’s and General Mills, are now seeking Hampton Creek’s products to meet their quotas. Ironically, they may include Unilever, the maker of Hellmans’ mayonnaise, who unsuccessfully sued Hampton Creek over their right to use the word “mayo” in Just Mayo – their first eggless product released last year.
Bill Gates knows a hot trend when he sees one, but no one could have predicted this massive flu, which is being tagged the biggest livestock crisis in U.S. history. More reasons—and more urgent reasons—for all of us to consider the benefits, short term and long, of a whole foods plant based diet.